Every successful sale starts with clarity. Do you want to maximize profit to put toward your next home, or do you need a quick sale to move on to your next chapter? Understanding your priorities allows us to shape the right strategy, from pricing to timing. Share your goals with me so I can tailor our approach to fit your needs.
Pricing is one of the most important decisions in selling your home. The right price generates strong interest and attracts qualified buyers. Overpricing can cause your home to sit on the market, while underpricing can leave money on the table. Together, we will review comparable sales, current market conditions, and your home’s unique features to establish a competitive price point.
First impressions are everything. Once pricing is set, it is time to prepare your home so it appeals to the widest pool of buyers. This includes decluttering, depersonalizing, making small repairs, and deep cleaning. I also believe strongly in staging — whether it is a few strategic touches or a full home transformation. Staging highlights your home’s best features, helps buyers envision themselves living there, and ultimately leads to stronger offers and higher returns.
Your home deserves more than just a listing. I will create a tailored marketing strategy that reaches the right buyers through professional photography, staging presentation, social media exposure, agent-to-agent networking, targeted advertising, and traditional marketing. The first few weeks are critical, and I focus on generating maximum attention right away.
Receiving an offer is exciting, but it is just the beginning. I will carefully review each offer with you, verifying buyer qualifications and evaluating terms. If an offer is not ideal, we can negotiate through counteroffers or adjustments such as closing costs, repairs, or timing to bridge the gap.
When the right offer comes in, I will review the contract details to make sure everything is in order. This includes financing terms, inspection rights, contingencies, settlement date, and the distribution of fees. Once both parties agree, the contract becomes official and we move forward toward settlement.
With the contract in place, we work through the steps leading to closing. This may involve inspections, an appraisal, or agreed-upon repairs. I will coordinate all details, ensuring tasks are completed on time and by the right party. As closing approaches, I will confirm with the settlement company that everything is ready so there are no surprises.
Closing is when ownership officially transfers to the buyer. We will meet with the settlement company to sign documents and finalize the sale. At this stage, we also handle final details such as canceling utilities, providing keys, and leaving behind any instructions for the new owner.
Once closing is complete, you can confidently move forward to your next chapter — whether that means relocating, upsizing, downsizing, or simply enjoying the peace of mind that comes with a successful sale.
At the heart of my work is a genuine passion for helping you find your perfect home. As your trusted advisor, skilled negotiator, and neighborhood expert, I guide you through every step of buying, selling, or renting. Backed by the Long & Foster family and a global network of professionals, I offer a full range of services to make your journey home seamless and rewarding.
